Case overview
Huel required quick, relatable UGC-style shorts for social media to promote their meal replacement shakes—emphasizing convenience, nutrition, taste, and busy-lifestyle benefits. We produced a series of vertical YouTube Shorts with natural voiceovers, simple mixing demos, flavor highlights, and perk callouts. At Ploski Films, we kept them authentic, fast-paced, and shareable to boost awareness and drive orders.
Involvement
- Concept and scripting for UGC shorts
- Footage & Voiceover recording
- Vertical editing and pacing
- Optimization for YouTube Shorts and social