We had the opportunity to produce two public information campaigns for TVP3 Warszawa in collaboration with the Central Statistical Office of Poland (Główny Urząd Statystyczny, GUS) and the Polish Ministry of Health (Ministerstwo Zdrowia). Although developed as separate projects, both TV commercials share a unified creative direction focused on clarity, calm storytelling, and visual simplicity.

The objective was to translate complex institutional topics — public statistics and health awareness — into accessible, human-centered stories. A restrained pace, clear visual compositions, and minimal graphic elements help maintain viewer attention, build credibility, and make the message easy to absorb within short broadcast formats.

Both projects were produced for TVP3 Warszawa broadcast and adapted for online distribution, ensuring a consistent visual language across all platforms.

For the GUS spot, Mateusz Płoski served as both Director and Director of Photography. The WOBASZ spot was directed by Katia Paliwoda, with Mateusz Płoski as Director of Photography.