For the Słuchaj swojego pęcherza (Eng. Listen to your bladder) campaign by Fundacja TO SIĘ LECZY, the goal was clear: bring attention to bladder cancer by encouraging people to notice early warning signs and listen to their bodies — a topic that’s often overlooked.

The foundation needed video content that could educate, engage, and feel approachable. We delivered a set of videos designed to carry the message across platforms: three expert interviews covering diagnosis, treatment, and life after surgery, a dynamic highlight video from the campaign launch event, and a vertical 9:16 version tailored for social media.

At Ploski Films, we focused on creating content that feels human, clear, and easy to connect with — combining expert knowledge with a visual style that invites conversation rather than overwhelms.
The videos helped amplify the campaign’s reach and sparked meaningful discussions around early detection and support.