Huel: UGC Campaign Social media production

Case overview

Huel required quick, relatable UGC-style shorts for social media to promote their meal replacement shakes—emphasizing convenience, nutrition, taste, and busy-lifestyle benefits. We produced a series of vertical YouTube Shorts with natural voiceovers, simple mixing demos, flavor highlights, and perk callouts. At Ploski Films, we kept them authentic, fast-paced, and shareable to boost awareness and drive orders.

Involvement

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