Case overview
As part of Lung Cancer Awareness Month, the Polish Lung Cancer Group together with Fundacja TO SIĘ LECZY organized a series of conference livestreams across multiple years, dedicated to prevention, early detection, advances in treatment, and patient support.
The objective was to create a reliable, accessible space for discussion — one that would connect medical experts, patients, caregivers, and the wider public. Given the seriousness of lung cancer and the importance of credible medical communication, the production required both technical precision and a deep understanding of the context.
At Ploski Films, we were responsible for delivering professional live broadcasts that ensured high-quality transmission and a seamless viewer experience. Using a 3-camera setup integrated with vMix for real-time switching and streaming, we created dynamic yet clear coverage of expert panels, keynote talks, and discussions. We also structured the visual narrative to maintain attention during long-form medical discussions while preserving the authority and tone appropriate for a healthcare-focused event.
The livestreams helped extend the reach of the conferences beyond the physical venue, making vital health information accessible to a broader audience and strengthening the impact of awareness initiatives nationwide.
Involvement
- Event planning and technical coordination
- 3-camera setup with vMix for live production
- On-site multi-camera filming of panels and talks
- Post-production for highlight clips
- YouTube and social media optimization